Zoe Sugg, known online as Zoella, started a beauty and lifestyle blog and YouTube channel in 2009 and became one of the first big British YouTube stars. She added a record-selling novel, a beauty range at Superdrug and a homeware line. Celebrity Net Worth puts her net worth at $4 million. That page shows no clear update date, so treat the figure as an older outside estimate.
Zoe Sugg net worth: quick facts
| Full name | Zoe Elizabeth Sugg |
|---|---|
| Net worth | $4 million (Celebrity Net Worth, no clear update date) |
| Born | March 28, 1990, Lacock, Wiltshire, England |
| Nationality | British |
| Profession | YouTuber, author and entrepreneur |
| Known for | Zoella channel, Girl Online novels, Zoella Beauty |
| Channel | 11.6 million YouTube subscribers in April 2017 (Forbes) |
| Business lines | Zoella Beauty (2014), Zoella Lifestyle (2016), Zoella.co.uk (2021) |
What is Zoe Sugg’s net worth in 2026?
Celebrity Net Worth estimates $4 million. The page shows no clear update date, and it also says she reportedly earns $75,000 a month from YouTube without naming a source or a year. Both are outside estimates and should be read as old.
The best hard data is older still. The Independent reported in March 2016, citing accounts filed by her company and The Sunday Times, that she made a profit of almost 400,000 pounds in the eight months to November 2014, which it described as at least 50,000 pounds a month. That is one company’s profit for a short period, not her net worth. The Forbes profiles we reviewed report no net worth figure for her.
Zoe Sugg net worth estimates compared
| Source | Figure | Date and context |
|---|---|---|
| Celebrity Net Worth | $4 million | Net worth estimate. No clear update date. |
| The Independent, March 2016 (citing company accounts) | Almost 400,000 pounds profit | Eight months to November 2014. Company profit, not net worth. |
| Celebrity Net Worth | $75,000 a month | Reported YouTube income. No source or year given. Income, not net worth. |
These measure different things, so we do not average or add them. The $4 million figure is the only wealth estimate.
How Zoe Sugg makes money
YouTube and brand work. Forbes described her income as YouTube clicks and on-screen brand collaborations, plus offline work. She also runs a second channel, MoreZoella.
Books. Her 2014 novel Girl Online sold 78,109 copies in its first week, which The Independent called the fastest-selling debut book in history. Forbes says it became a New York Times bestseller in the US. She followed it with sequels in 2015 and 2016 and a lifestyle book, Cordially Invited, in 2019.
Zoella Beauty. She put her name to a 50-product line at UK drugstore chain Superdrug in 2014, which Forbes says broke sales records, and added Zoella Lifestyle, a homeware range, in 2016.
Zoella.co.uk. Celebrity Net Worth reports she turned her brand into a lifestyle site featuring other creators in 2021.
Zoe Sugg career and earnings timeline
- 2009: Starts her blog and YouTube channel while working at an interior design company.
- 2013: Her subscriber count takes off, per Celebrity Net Worth.
- 2014: Publishes Girl Online. Launches Zoella Beauty with Superdrug. Company accounts later show almost 400,000 pounds of profit in eight months to November.
- 2015 and 2016: Publishes two Girl Online sequels. Launches Zoella Lifestyle in 2016.
- April 2017: Forbes tops its first Top Influencers Beauty list with her. She has 11.6 million subscribers.
- 2019: Publishes Cordially Invited.
- 2021: Launches the Zoella.co.uk lifestyle site, per Celebrity Net Worth.
FAQs
How much is Zoe Sugg worth?
Celebrity Net Worth estimates $4 million, with no clear update date. The Forbes profiles we reviewed give no net worth figure.
Who is Zoella?
Zoella is the online name of Zoe Sugg, an English beauty and lifestyle YouTuber who started her channel in 2009.
What is Zoella Beauty?
A beauty and bath range she launched with Superdrug in 2014. Forbes says the 50-product collection broke sales records there.
How much did Girl Online sell?
It sold 78,109 copies in its first week in 2014, according to The Independent.
Is the number exact?
No. It is an old outside estimate, and her companies do not publish current figures.
Sources
- Celebrity Net Worth: Zoe Sugg
- Forbes: How Zoe Zoella Sugg Makes Millions From YouTube Beauty Tutorials (April 10, 2017)
- The Independent: Zoella reportedly earns at least 50,000 pounds a month (March 13, 2016)
- Interview: It was an emotional rollercoaster: Zoë Sugg on growing up online
About the Author
Jason Liam writes about celebrity net worth on Sneaky Insights. He loves exploring the stories behind the fortunes: the career breakthroughs, businesses and endorsements that helped famous names build their wealth. His favorite part is looking beyond the headline number to tell the story of how the money was made.
