Brent Rivera started on Vine as a high school freshman, moved to YouTube and TikTok when Vine shut down, and now runs the creator company Amp Studios and the snack brand LEVELS. Celebrity Net Worth puts his net worth at $30 million, in a page updated September 17, 2026. Forbes, which tracks earnings and not wealth, estimated his gross earnings at $13.7 million for the 12 months to March 2026.
Brent Rivera net worth: quick facts
| Full name | Brent Austin Rivera |
|---|---|
| Net worth | $30 million (Celebrity Net Worth, updated September 17, 2026) |
| Born | January 9, 1998, Huntington Beach, California |
| Nationality | American |
| Profession | YouTuber, actor and entrepreneur |
| Known for | Vine and YouTube comedy, Amp Studios, Amp World, LEVELS |
| YouTube | More than 40 million subscribers (Forbes, June 2026) |
| Followers | About 120.8 million across major platforms (Forbes, per Celebrity Net Worth) |
| Companies | Amp Studios (co-founder with Max Levine), LEVELS snacks |
What is Brent Rivera’s net worth in 2026?
Celebrity Net Worth estimates $30 million and updated its page on September 17, 2026. The Forbes profiles we reviewed report no personal net worth figure for him. His Forbes profile, last updated June 23, 2026, lists $13.7 million in 2026 Top Creators earnings. That is gross earnings for one year, before management fees, taxes and costs. It is not a measure of what he owns.
He is a co-founder of Amp Studios and launched LEVELS, but neither company discloses revenue or who owns what, so those businesses cannot be priced from public sources. The $30 million figure is an outside estimate.
Brent Rivera net worth estimates compared
| Source | Figure | Date and context |
|---|---|---|
| Celebrity Net Worth | $30 million | Net worth estimate. Page updated September 17, 2026. |
| Forbes, 2026 Top Creators | $13.7 million | Gross earnings for the 12 months to March 2026. Earnings, not net worth. |
| Forbes, 2023 measurement period (as reported by Celebrity Net Worth) | $17.5 million | Gross earnings. Earnings, not net worth. |
| Forbes, 2024 and 2025 (as reported by Celebrity Net Worth) | $11 million each year | Gross earnings. Earnings, not net worth. |
These measure different things, so we do not average them or add them up. The $30 million figure is the only wealth estimate.
How Brent Rivera makes money
Online video. YouTube ads, sponsored videos and TikTok and Instagram campaigns. Celebrity Net Worth lists brand partners including Starbucks, Xbox, Prada, Amazon Music, Hasbro and Activision.
Amp Studios. He co-founded the talent and production company in 2017 with his manager Max Levine. Amp develops creators, channels and branded content, and its roster has included his sister Lexi Rivera.
LEVELS. A snack brand launched in 2025 with Redbud Brands, selling corn and potato chips cooked in avocado oil.
Other. Acting and producing, including the YouTube Red film Alexander IRL, and earlier ventures such as the Relatable clothing line and the So Relatable podcast.
Brent Rivera career and earnings timeline
- 2014: Starts posting on Vine as a high school freshman (Outthink Media).
- 2016: Works with Hollister on an anti-bullying campaign.
- 2017: Co-founds Amp Studios and stars in and produces Alexander IRL for YouTube Red.
- 2020: Receives a Creator Honor at the Streamy Awards. Forbes profiles him as a creator teaching brands how to go viral.
- 2023: Forbes estimates gross earnings of $17.5 million, per Celebrity Net Worth.
- 2024 and 2025: Forbes estimates $11 million in gross earnings each year.
- 2025: Launches the snack brand LEVELS.
- June 2026: Forbes lists $13.7 million in earnings and more than 40 million YouTube subscribers.
- September 2026: Celebrity Net Worth updates its estimate to $30 million.
FAQs
How much is Brent Rivera worth?
Celebrity Net Worth estimates $30 million as of September 2026. Forbes gives earnings, not net worth.
How much does Brent Rivera earn a year?
Forbes estimated $13.7 million in gross earnings for the 12 months to March 2026, and $11 million in each of 2024 and 2025.
What is Amp Studios?
A creator-driven media company and talent incubator he co-founded in 2017 with Max Levine.
What is LEVELS?
A snack brand he launched in 2025, selling flavored corn and potato chips.
Is the number exact?
No. Both his companies are private, so any net worth figure is a rough outside estimate.
Sources
- Celebrity Net Worth: Brent Rivera (updated September 17, 2026)
- Forbes: Brent Rivera profile, 2026 Top Creators earnings (June 23, 2026)
- Forbes: Brent Rivera Is Teaching Creators And Brands How To Go Viral (June 22, 2020)
- Outthink Media: Brent Rivera, a prankster with a 10-person creator team (May 3, 2025)
- Interview: Brent Rivera’s Secret to Creator Explosion? Content & Collaboration
About the Author
Jason Liam writes about celebrity net worth on Sneaky Insights. He loves exploring the stories behind the fortunes: the career breakthroughs, businesses and endorsements that helped famous names build their wealth. His favorite part is looking beyond the headline number to tell the story of how the money was made.
