Nikkie de Jager, known online as NikkieTutorials, is a Dutch makeup artist and one of the most followed beauty creators on YouTube. Celebrity Net Worth puts her net worth at $6 million. That page has no clear update date and its latest dated detail is from 2018, and Forbes reported the same $6 million in January 2020 without naming a source. We could not establish whether the two are independent, so the figure is one outside estimate whose freshness we cannot establish.
Nikkie de Jager net worth: quick facts
| Full name | Nikkie de Jager |
|---|---|
| Net worth | $6 million (Celebrity Net Worth, undated; latest dated detail 2018) |
| Born | March 2, 1994, Wageningen, Netherlands |
| Nationality | Dutch |
| Profession | Makeup artist and beauty YouTuber |
| Known for | NikkieTutorials, “The Power of Makeup” series, the Nimya by NikkieTutorials brand |
| Audience | 12.6 million YouTube subscribers in January 2020 (Forbes), 13 million in September 2021 (WWD), almost 14 million in April 2021 (Forbes profile) |
| Forbes recognition | Named one of the top ten beauty influencers of 2017 (Forbes) |
What is Nikkie de Jager’s net worth in 2026?
Celebrity Net Worth estimates $6 million. The page carries no clear update date. Its latest dated detail is from 2018, when it counts 10 million subscribers and more than 900 million views, so we cannot establish how fresh the estimate is, and it may not reflect her later brand work.
Forbes wrote in January 2020 that an Elle estimate had put her at $175,000 a decade after her first upload, and that the figure was now said to be $6 million, all from YouTube advertising. Forbes did not name the source of the newer number, and we could not establish whether it is independent of Celebrity Net Worth, so we do not count it as separate corroboration. The Forbes profile we reviewed reports no net worth figure for her.
Nikkie de Jager net worth estimates compared
| Source | Figure | Date and context |
|---|---|---|
| Celebrity Net Worth | $6 million | Net worth estimate. No clear update date. Latest dated detail 2018. |
| Forbes, January 2020 | $6 million | Reported as “said to be” with no named source. Independence from Celebrity Net Worth not established. Mentions an earlier Elle estimate of $175,000. |
Neither figure comes with a method, and neither covers her finances after 2020. We present $6 million as a dated outside estimate, not a verified number.
How Nikkie de Jager makes money
YouTube. She uploaded her first video in 2008 at age 14. Forbes counted 12.6 million subscribers in January 2020, and her Forbes profile lists almost 14 million in 2021.
Brand partnerships. Forbes lists collaborations with Too Faced, Maybelline and Ofra, including liquid lipsticks and a highlighter palette she designed. Marc Jacobs Beauty named her its first global artistry adviser in 2019, per WWD.
Her own products. She made an eyeshadow palette with Beauty Bay in 2020. In September 2021 she launched Nimya by NikkieTutorials, which she told WWD she funded herself from YouTube and partnership earnings. She also said it could take some time before the brand earns money.
Nikkie de Jager career and earnings timeline
- 2008: Uploads her first YouTube video at age 14.
- 2013: Works as head makeup artist on the TV series I Can Make You a Supermodel, per Celebrity Net Worth.
- 2015: “The Power of Makeup” goes viral.
- 2017: Wins a Shorty Award for YouTube Guru and a Teen Choice Award. Forbes names her one of the top ten beauty influencers.
- 2018: Reaches 10 million subscribers, per Celebrity Net Worth. Elle estimates her net worth at $175,000, as reported by Forbes.
- 2019: Becomes the first global artistry adviser for Marc Jacobs Beauty, per WWD.
- January 2020: Comes out as transgender in a YouTube video, reaching 12.6 million subscribers, per Forbes.
- 2020: Releases a palette with Beauty Bay.
- September 23, 2021: Launches Nimya by NikkieTutorials. The brand launched on this date per WWD’s dated byline and GCI Magazine, and she announced it on YouTube on September 9, 2021. WWD’s page metadata lists 2019, which conflicts with those sources.
FAQs
How much is Nikkie de Jager worth?
Celebrity Net Worth estimates $6 million. The page has no clear update date; its latest dated detail is from 2018. Forbes reported the same number in 2020 without a named source, and we could not confirm it is independent.
Who is NikkieTutorials?
NikkieTutorials is the YouTube channel of Nikkie de Jager, a Dutch makeup artist who started uploading in 2008.
What is Nimya by NikkieTutorials?
It is her skincare and makeup brand, launched in September 2021. She told WWD she funded it herself.
How many subscribers does Nikkie de Jager have?
The newest counts we reviewed are 13 million (WWD, September 2021) and almost 14 million (Forbes profile, April 2021). Her current count may differ.
Is the number exact?
No. It is an older outside estimate with no stated method, and she does not publish her finances.
Sources
- Celebrity Net Worth: Nikkie de Jager
- Forbes: Beauty YouTube Star NikkieTutorials Comes Out As Transgender (January 14, 2020)
- Forbes: Nikkie de Jager profile (updated April 7, 2021)
- WWD: Nikkie de Jager’s Next Beauty Move (September 23, 2021)
- GCI Magazine: NikkieTutorials’ Nimya Launches Today, Sept 23 (September 2021)
- Interview: Influential YouTuber Nikkie de Jager Sits Down With Ellen
About the Author
Jason Liam writes about celebrity net worth on Sneaky Insights. He loves exploring the stories behind the fortunes: the career breakthroughs, businesses and endorsements that helped famous names build their wealth. His favorite part is looking beyond the headline number to tell the story of how the money was made.
